Teaching Series Entrepreneurship and Digital Management (Summer Semester)
In the lecture series "Entrepreneurship and Digital Management", entrepreneurial strategies and courses of action are presented. Participants learn which different business models exist and how they are developed. Furthermore, the steps of the start-up process are explained and financing options for founders are discussed. The course further provides students with knowledge about marketing options available to start-ups, the emergence of innovation capability in the company and the development of marketable technologies. Challenges that arise for start-ups with regard to leadership, organization and personnel management are presented within the course. Furthermore, participants will learn what needs to be considered in the internationalization and growth of young companies and what challenges and opportunities arise from digitalization.
The course takes place in the summer semester.
All details and the registration can be found on OLAT.